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Our Story

We believe in collaboration when you shop.

couple furnishing home

Especially when you’re trying to decide on large and meaningful purchases. Because these purchases are not just about finding the best deal but also about the reason they’re so meaningful. It’s about agreeing on the bridesmaid dresses for your childhood friend’s wedding. Or finding your perfect first home together with your spouse. Or confidently furnishing your baby’s nursery because of your mom’s and friend’s advice. Or helping your husband find that dream car he promised himself if he got a promotion.

That's why we created Chatalog, to build omnichannel shopping experiences that are about the conversation, the collaboration, the story.

The Team

The Founders:

Alex Gonzalez

Alex's LinkedIn Profile Link Alex's Twitter Profile Link

When Alex isn’t looking for an excuse to play golf, he's shopping with his sister and parents trying to find the perfect gift for his nephews. And of course, for his wife Natalie!

Tito Villalobos

Tito's LinkedIn Profile Link

When Tito isn't chasing his 4 awesome kids around his home, he's suggesting geeky books we should read (like No Tech Hacking and the Art of Suggestion).

The Advisors:

Natalie Gonzalez

Natalie's LinkedIn Profile Link Natalie's Twitter Profile Link

When Natalie isn’t jumping out of airplanes, she's planning her next big trip with her skydiving friends. Or dropping hints to Alex for birthday and Christmas gifts!

Mary Lou Song

Lou's LinkedIn Profile Link

When Lou isn't thinking about what to have for dessert, she's shopping with her best friends to find handbags and the perfect pair of shoes.

Jeffrey Hayzlett

Jeff's LinkedIn Profile Link

When Jeff isn't riding horses on his South Dakota ranch, he's dropping his wife Tami with hints for gifts he wants for Christmas or his birthday.


Articles & Mentions

MarketingProfs: The Eight Touchpoints of a Customer's Consideration Phase

Doubt The Doubts: How to Be Lucky in Business with Alex Gonzalez

StartupsFM: SFM Storytellers Live Chat with Alex Gonzalez...

SociableBlog: Social Collaboration Gives New Twist to Holiday Shopping Online

Mommies with Cents: Must Have for Fall...

Retail Online Integration: 3 Ways Shopping Online is Changing...

Mommies with Cents: Fall Fashion with Rock & Republic from Kohl's...

Website Magazine: Loyalty for the Modern Digital Shopper

IdeaMensch: Entrepreneur Insights from Chatalog Co-founder Alex Gonzalez

Business 2 Community: 3 Emerging Trends of E-Commerce...

Susan Solovic: Creating Meaningful Relationships Online With Your Customers

The Story Exchange: Revolutionizing The Way You Shop Online With Friends

Small Business Digest: Interview with Donald Mazzella

Young Upstarts: 4 Necessary Small Business Resources...

Susan Solovic: 3 Easy Ways To Leverage Social Media For Your Business

Press Contact

Tallgrass Public Relations
Heather Covrig

Contact Us

Get in Touch

We’re a small company with HUGE ideas so we love hearing any type of feedback, questions or comments. We like to personally read, listen and respond to anything you guys send us. Contact us at natalie@chatalog.com and someone will get back to you ASAP! If you prefer to hear our voices you can contact us directly at 650-483-4653.